SUSTAINABILITY
My interest in the norwegian wool started by seeing these beautiful sheep free gazing through the stunning landscape. 6 years ago, I asked the farmers what happens with that wool and they told me that there is not really a use for it anymore and it gets buried down or burned - basicly waste. There was no marked interest in that wool anymore - it is rough, longhaired and already colored - one needs advanced machinery for that kind of "viking" yarn. And advanced means hands-on manufacturing.
The "white" shorter hair wool, that can be processed is the common way to go for, in terms of industry and mass production. Today, the interest in that coloured long hair wool returned, and small micro spinning mills are getting quite popular. As a textile designer and artist it matters to me what material I choose and what lifespan the product will have - so called cradle to cradle / eco efficiency. If i dont manage as a maker to create products I can stand for, how can then the customer contribute to get out of the buy-and-throw-short-livety and trend-ruled circle?
The mill stands for all what I expect nowadays: small size reasonable company implementing social responsibility on local level and eco awareness into their business.